Analysis Of Mcdonald s S Uk - 922 Words

By examining McDonald’s 2012 commercial â€Å"Still in Awe† Angus Burger, we can see subliminal messaging through the sexual innuendo background music â€Å"Rock You like a Hurricane†, which is important because of the persuasion to the thirty year old professional white male. Throughout the beginning of the commercial there is important lyrics blocked out that many thirty year olds would most likely know without even thinking about it. As the commercial is coming to the end and is about to show the burger it states with the intense lyrics of â€Å"Here I am, Rock you like a hurricane, Here I am†. At the beginning of the commercial there is one enthusiastic, athletic built black male being ignored by a young white female as he is explaining something exciting to her, being quickly ignored with shock and envy look on her face as she has her fork of salad falling back into the bowl, eyes glued at the sight of McDonald’s brand new Angus Burger. Incorp orating the hidden lyrics, this young girl is hungry as it states in the lyrics â€Å"The bitch is hungry,† but she is shocked by the sight of this burger making her speechless, which is followed up with the lyrics â€Å"she needs to tell.† But the lyric makes thirty year old males think she is craving coitus. Plus the upbeat rhythm of the song makes it suspenseful for the commercial to tell the men what will satisfy them. Similarly to the beginning, the second scene shows a white woman around her early forties at the registerShow MoreRelatedThe Marketing Environment, Consumer Markets, The Worlds Largest Fast Food Chain And His Presence1214 Words   |  5 Pagesorganization as McDonalds. I will make particular reference of the marketing environment, consumer markets, market segmentation and the importance of the role of the marketing mix. In addition, I will focus on the concepts of marketing in terms of supporting their brand standards. McDonalds is known as the world s largest fast food chain and his presence is global. McDonald s has over 25,000 restaurants in the world., The organization, founded in 1940 by Richard and Maurice McDonald, has now operatingRead MoreMarketing Objectives Of Mcdonald s Corporation4018 Words   |  17 Pagesplanning to develop the food delivery system in the UK. On one hand, this move might increase the number of consumers, so that more profit could be made. On the other hand, more employees are required for the company, then more job opportunities are created, it has positive influence to the society. This report is going to expand current situational analysis, evaluating marketing objectives, marketing communications, and explain the 7p s of McDonald s Corporation. 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